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Home Posted by: cheeky

EVERYTHING THAT WENT DOWN ON NICKI MINAJ’S INSTAGRAM LIVE?

The queen of rap has returned. After a short Twitter hiatus and the birth of her new son (whom she affectionately calls Papa Bear), Nicki Minaj has finally come back to release a new project — sort of. She put up her first mixtape Beam Me Up Scotty on streaming services for the first time, and as the cherry on top it comes with three new songs: “Fractions,” “Crocodile Teeth (Remix),” and “Seeing Green” featuring Drake and Lil Wayne, bringing the Young Money crew together for the first time in nearly three years.

To announce it all, the rap legend herself hopped on a quick Instagram Live where she updated the Barbz on everything from the details around her new release, to Papa Bear, and her actual next new album. And because they both love the drama, Drake even hopped on the call for the last five minutes to congratulate her on the re-release and send his love.

Below, here’s everything that went down on her Instagram Live.

NEW SONGS

As we mentioned above, the re-release of Beam Me Up Scotty arrived with three new tracks. On her Live, Minaj added more context to the songs. She revealed “Fractions” was made on an old Jay-Z beat, and announced that original song “Seeing Green” would see the Young Money crew reunite again.

“Fractions,” has caused some on social media to point out one troubling bar that seems to be referencing her husband’s accuser. “Ayo, I’m the one who run the city where they armed and vicious/ Accusations on them blogs and they all fictitious,” she raps at the top of her verse. One Twitter user wrote in response, “I just can’t imagine ruining my empire/legacy for an abusive man.”

NEW ALBUM UPDATES

Ms. Petty also provided some updates on her forthcoming album, but only to say that she’s still working on it, and that it’s “coming soon,” along with her six-part docuseries with HBO Max.

She revealed that she’d been suffering some writer’s block while working on the album. It wasn’t until Drake sent her the beat to “Seeing Green” that her creative flow was reignited. “He single handedly got me out of my writer’s block,” she said.

DRAKE & NICKI REUNITE

Speaking of the Champagne Papi, Drake joined Nicki for the last five minutes of her IG live. He called in from a random street and congratulated her on the re-release and urged her to return to music. “I love you with all my heart and I’m glad that you got in your bag for this re-release, but you know what time it is now,” he said.

Nicki shared her own praise of the Toronto rapper, continuing their long-lived “will they or won’t they vibe,” by calling him a “f*cking genius as a musical artist but also as a human.”

For the layperson, an Instagram follow may not mean much. But for celebrities — particularly those of the musical variety — an Instagram follow can sometimes mean so much more. When two artists follow each other out of seemingly nowhere, it often means they are gearing up for a future collaboration. So naturally, the internet has been set ablaze ever since word got out that Nicki Minaj and Rihanna recently followed each other on Instagram.

 

Could it be a new hit single on the horizon?

For Rihanna fans, this would be big news, as the once chart-topping artist has seemingly abandoned music for greener pastures in the lingerie, fashion, and beauty space. The Barbadan queen hasn’t released a new solo single since shaking the world with her career-best album Anti in 2016 and hasn’t offered a feature since 2017, when she appeared on Future’s “Selfish,” DJ Khaled’s “Wild Thoughts,” and Kendrick Lamar’s “Loyalty” in quick succession.

On the other hand, Nicki Minaj has kept her fans sated in recent years: Though the rapper’s last album, Queen, came out in 2018, she has dropped a slew of one-off singles including the instantly iconic hits “Megatron” in 2019 and “Yikes” in 2020. She has also offered guest verses to some of the past years’ most memorable tracks, including Karol G’s “Tusa,” Ty Dolla $ign’s “Expensive,” Megan Thee Stallion’s “Hot Girl Summer,” and, of course, the chart-topping “Say So” remix with Doja Cat.

Nevertheless, can anything compare to a collab with Rihanna?

I’ll save you the time of thinking — the answer is no.

Of course, Rihanna and Nicki Minaj are no stranger to collaborations. All the way back in 2010, Nicki Minaj appeared on Miss Robyn Fenty’s Loud single “Raining Men.” And just a few weeks later, Rihanna returned the favor by hopping onto Minaj’s Pink Friday track “Fly.”

Maybe 2021 is the year they finally try to recapture that 2010s magic?

But let’s not get ahead of ourselves. There’s always the possibility that, in the case of Rihanna vs. Nicki Minaj, a follow is just that: a follow. Maybe these old friends finally chose to make it Instagram official? Maybe they’re getting together for something else, entirely non-music-related? Who can ever know? But for the sake of my inner-Barb-x-Navy heart, I’m holding out hope.

Give me the music!

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TOP 10 FASHION TRENDS FROM SPRING/SUMMER 2021 FASHION WEEKS

While it’s been a quiet year for the fashion world, this season has unveiled seriously bold and stylish designs. Large and in-charge blazers, bold blue bags, and sleek face masks dominated Fashion Weeks over the last few weeks. This year, some of the most influential decades have played a huge role in this season’s looks. We’re loving every single one of them, and you can see why. From Paris to Milan, find serious style inspiration with the top fashion trends spotted at SS21 Fashion Weeks.

 

1. Oversized Shoulderpad Boyfriend Jackets

Create a long line silhouette and play with shapes with an 80s-inspired oversized boyfriend blazer. With the help of shoulder pads, this outerwear cinches in your waist and elongates your legs. Rock this look with a pair of straight-leg trousers or leather shorts for an ultra-modern style – colors that suit this trend are powder blue, charcoal, and neutrals. You can easily dress this up or down for an effortlessly chic aesthetic.

Oversized Shoulderpad Boyfriend Jackets

2. Black Face Masks

When it comes to protecting yourself, you may as well do it beautifully. These sleek black face masks match almost any outfit you wear, and they offer great coverage for your nose and mouth. Opt for a silky fabric for easier breathing or choose something with embellishments if you’re feeling fancy. The beauty behind this face-covering is the limitless styling opportunities that come along with it. Wear anything from a red trench coat to a color-blocking suit and look exceptionally stylish. From an accordion-style to a traditional shape, there are so many choices that will keep you and others safe.

 

Black Face Masks

3. Head Scarfs

Taking inspiration from the 50s and the 60s, this sleek fashion trend is coming back in a big way. Headscarves protect your hair and add a finishing touch to your outfit without overdoing it. Choose from a silky design with floral motifs or intricate patterns, or keep it simple with bold colors and block letters. When styling this accessory, you can wrap the fabric under your chin in a loose knot, or have it hanging off the back of your head – mix things up by wrapping it around your neck or let it dangle from your bag. Channeling your inner Grace Kelly has never been easier with this classic go-to item.

Head Scarfs

4. Sorbet Pastel Tones

Another trend that has continued to dominate this year has been pastel tones. These sorbet-inspired colors are the perfect option for summer and they suit a wide variety of skin tones. Choose from a boiler suit in cool mint green or an oversized trench coat in soft lavender – better yet, try them both simultaneously. Suits and separates in the soft and buttery hues elevate your overall aesthetic and will remain one of the chicest styles for seasons to come.

 

Sorbet Pastel Tones

5. Yellow Bags

This season yellow bags have taken over the runways and the streets. This trend is easy to replicate and it is timeless – choose a small clutch to spice up an outfit or find a mustard tote for your daily needs. There are so many shades to choose from that suit your taste, and they look incredible when paired with other vibrant hues or a monochromatic ensemble. Opt for an amber structured handbag with an all-white get-up, or a sleek canary baguette for a night out.

6. Folk Inspired Coats

Go all out this season with these beautiful and intricate folk-inspired coats. When the temperature starts to drop, add some layers of delicate embroidery and lace to keep your outfit hot. The intricate tapestry on each piece of outerwear looks great with a monochrome black or brown ensemble, or choose it in a series of other colors for a bright and interesting choice. This trend is easy to style and looks fantastic on every body type.

7. White Knee High Boots

Swing it back to the ’60s with this classic gogo dancers inspired item of footwear – white knee-high boots. Taking its inspiration from the Youth Revolution in the mid-century, this Nancy Sinatra-approved look is a chic way to elevate your outfit. Wear it with a patterned mini dress or skirt, a rollneck, or a funky pair of leggings. This season, opt for a slouchy style for an effortless feel or keep it sleek and tight for a sexy touch.

 

White Knee High Boots

8. Yellow and Camel Color Styling

Keep it neutral with yellow and camel color styling – the trend taken from the 70s has gotten a serious facelift. Mixing and matching these shades adds dimension and depth to your ensembles, no matter the clothes you prefer to wear. Try a light brown suit or coat with a mustard turtleneck for the cooler months or a sleek tan T-shirt and camel pair of flare pants. This subtle yet flattering combination is the hottest look to try this season.

 

Yellow And Camel Color Styling

9. Pop Blue Accessories

Why blend in when you were born to stand out? Add a pop of blue to your monochrome outfit to update your go-to outfits. The beauty behind this trend is the unlimited amount of options you can try throughout the season – from a duck egg blue handbag from Dior to a chic Marine Serre bucket hat, you can try it all. When styling these items, opt for all black or grey outfits. The bright hue will stand out amongst the deeper shades. Mix and match your accessories and discover a new favorite way to rock your key pieces.

 

Pop Blue Accessories

10. Fringing on the Bags

When it’s time to make a statement, let your handbag do the talking. This season, one of the biggest looks we’ve seen is the fringing on the bags. Let the tassels dangle close to the fabric or watch them almost hit the floor for maximum impact – the over-the-top design is sure to turn some heads and keep you feeling chic. Choose from a leather fringe or shearling – you can rock this piece any season, and make it work for almost any event. For a classic feel, choose dark hues like brown or black, but if you want to stand out from the others, take a dip into bold shades like red or green. If you’re ready to shake up your go-to style, this is the item to pick!

 

Fringing On The Bags
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2020’s biggest fashion trends reflect a world in crisis

To look back at the year in fashion is to look back at a year of crisis. In the first few months of 2020, as the severity and scale of the coronavirus pandemic became clear, businesses around the world faced incomparable challenges posed by the largest global public health crisis in generations. The fashion industry was not immune.
Making clothes became extremely difficult, and many of us — forced to stay at home amid job insecurity and health concerns — lost our appetite for buying them.
recent report by consulting firm McKinsey and The Business of Fashion showed that fashion sales in China dropped significantly at the beginning of the year, while in Europe and the US they fell off a cliff edge in March. The same report predicted that fashion companies’ year-on-year profits will decline by approximately 90 percent for 2020, following a 4% rise the year before.
But the pandemic wasn’t the only crisis the industry faced. While the fashion world was already reckoning with uncomfortable truths about its impact and practices — from its role in the climate crisis and poor working conditions for garment factory workers, to its failure to create inclusive, diverse workplaces — the events of 2020 have only served to further highlight these problems.
Suddenly, fashion had to find its place in a world ill-at-ease with the ideas of fantasy, frivolity and indulgence that it has long depended on.

Dita von Teese walks the runway during a Jean Paul Gaultier show in January, shortly before the Covid-19 pandemic brought physical fashion shows to a halt around the world.

Dita von Teese walks the runway during a Jean Paul Gaultier show in January, shortly before the Covid-19 pandemic brought physical fashion shows to a halt around the world. Credit: Bertrand Rindoff Petroff/Getty Images
For Shefalee Vasudev, founding editor of India’s Voice of Fashion magazine, this year has heralded “the great unmasking” of fashion. “The unseen other side of what we bring back home as a beautiful garment or product was revealed,” she wrote via email from Delhi. “Migrants walking back to their homes in villages, disowned as they were by the cities and their employers, was among the most poignant images that surfaced from India.”
Vasudev, who authored “Powder Room: The Untold Story of Indian Fashion,” pointed to “poorly paid laborers, unequal profits and (lack of) copyright credits to artisans,” as some of the most pressing issues laid bare by the pandemic in India. Meanwhile in the United States, and then countries around the world, the resurgence of the Black Lives Matter movement put the issue of systemic racism firmly on the industry’s agenda. Brands awkwardly grappled with how to respond. Many got it wrong and were quickly called out for making token gestures.

A protester holds up a sign during a Black Lives Matter protest in front of the US Embassy in Vienna, Austria on June 5, 2020.

A protester holds up a sign during a Black Lives Matter protest in front of the US Embassy in Vienna, Austria on June 5, 2020. Credit: Thomas Kronsteiner/Getty Images Europe/Getty Images
“Plain and simple, I don’t think there is the intention behind (online gestures) to make long-lasting, sustainable change,” said Teen Vogue editor-in-chief, Lindsay Peoples Wagner, in an email to CNN in June. “Everyone can hop onto the BLM movement right now on social media, but what are you doing in your home, in your corporate office, with your connections, with the power you have?”
Months later, Wagner launched the Black in Fashion Council (with publicist Sandrine Charles) to drive better representation, advance opportunities for Black people in fashion and hold the industry accountable.
Writing from Nigeria, a country that experienced its own set of crises this year, Omoyemi Akerele, founder of Lagos Fashion Week, said along with the coronavirus pandemic, “civil unrest across African countries and the pandemic of racism, have been human disasters of epic proportions with countless lives lost, reminding us of the one thread that binds us all together: our humanity.”
To talk about fashion trends following a year defined by crisis may seem nugatory, but the themes that emerged offer a window into these extraordinary times.
Read on for one last look at fashion around the world in 2020.

Functionality

Face masks became the unrivaled accessory of the year. People made their own, brands produced unique designs and, almost overnight, they became the finishing touch to many outfits.

A face mask by Burberry

A face mask by Burberry Credit: Courtesy Burberry
Some labels went a step further by marketing new accessories — and in some cases, entire clothing lines — as having antimicrobial properties. While experts say it is difficult to assess whether antimicrobial treatments can protect wearers from Covid-19, the concept of protective fashion is itself a defining trend. We also saw high-fashion riffs on the idea, including Kenzo’s fetching beekeeper-inspired looks presented during Paris Fashion Week in September.

Comfort

Fashion platform Lyst looked at search data from over 100 million online shoppers and, in its annual report, found that Birkenstock clogs, Crocs, UGG slippers and Nike joggers were among the year’s most sought-after items of clothing.

Anna Wintour shocked the fashion when Vogue posted a photo of her wearing sweatpants to Instagram.

Anna Wintour shocked the fashion when Vogue posted a photo of her wearing sweatpants to Instagram. Credit: From Vogue Magazine/Instagram
Reflecting a shift in both reality and mindset, loungewear replaced office attire, and floaty “house dresses” — comfortable enough to take you from home office to daybed — rose in popularity. The term “cottagecore,” an internet trend encapsulating the spirit of cozy, rustic living, generated huge buzz as TikTok users showed off their attempts to channel the aesthetic at home.
Pop culture, of course, helped underscore these trends. BTS’ music video for “Life Goes On” showed the boyband in matching pajamas, playing video games and staring wistfully out of windows. Oh, to be a young, rich, self-isolating idol.

From Big Hit Labels/YouTube

Statements

Statement-wear took on an entirely new meaning in 2020. From protest T-shirts in support of the Black Lives Matter movement to political merchandise in the lead up to the US election, people dressed not to impress, but to convey powerful messages.

A protestor wears a T-shirt reading "I can't breathe" during a Black Lives Matter rally in Marseille, France.

A protestor wears a T-shirt reading “I can’t breathe” during a Black Lives Matter rally in Marseille, France. Credit: Clement Mahoude/AFP/Getty Images
According to Lyst data, searches for terms including “vote” were up 29% week-on-week in the US the month before the presidential election. And when When Michelle Obama wore her now famous “VOTE” necklace, designed by Chari Cuthbert, demand for the item skyrocketed.
Pre-election, Instagram was awash with celebrities posting selfies in hot pink power suits thanks to a campaign launched by workwear brand Argent and advocacy group Supermajority, encouraging women to exercise their voting power and further bolstering the power of pink to signal strength and female solidarity.
Whether intentional or not, Savannah Guthrie’s choice of pink suit (not by Argent) to interview President Trump during the NBC town hall did not go unnoticed.

Savannah Guthrie pictured during an NBC News town hall event in October 2020.

Savannah Guthrie pictured during an NBC News town hall event in October 2020. Credit: Evan Vucci/AP

Conscious

Growing demand for local, handmade, sustainable clothing isn’t a new trend. But the pandemic saw a rise in values-driven shopping, reflecting a shift in mindset among more prudent spenders, who, perhaps, also had more time to think about the brands they lent their loyalty to.
In a report issued in April, Lyst noted a 69% increase in searches for “vegan leather,” year-on-year.
In Nigeria, Akerele said that sourcing materials internationally became challenging, so designers and the wider community were incentivized to build more vertically integrated businesses. This, she said, reduced the industry’s carbon footprint: “It’s helped reduce waste in the system in a way that only sourcing locally on demand can; and empowered our community of artisans, craftsmen and local supply chains by generating income for them in the midst of inflation.”
Vasudev said that, in India, she noticed two shifts in behavior, both benefiting local artisans: “One was the overwhelming response to artisans selling directly online (aided of course by NGOs and crafts collectives). Two, a number of artisan funds and charities went up,” she said. “Indian consumers went out of their way to support the ‘karigars’ (artisans). By buying, donating, by prioritizing Made in India.”

Digital

From Shanghai to London, fashion weeks throughout the year went digital to present new collections safely. During London Fashion Week in September, Burberry streamed its show — filmed live in the woods — on Twitch, a social media platform more popular with gamers than fashionistas. Later that month in Milan, Moschino creative director Jeremy Scott swapped models for marionettes, cleverly presenting a micro-sized version of his collection in a video that embraced the absurdity of the moment.
Fashion designer stages show with puppets
Months before in May, Congolese designer Anifa Mvuemba, founder of the label Hanifa, streamed a mesmerizing 3D collection of her latest designs on invisible models. The innovative idea went viral, racking up millions of views on Instagram.
While e-commerce has been growing in popularity for years, the luxury fashion sector has, historically, been slow to embrace its digital future. The industry’s common gripes are about the loss of the physical luxury experiences like walking into a beautifully designed store, flipping through the pages of a glossy magazine or attending exclusive fashion shows.
While these attitudes were slowly changing before the pandemic, this year has drastically accelerated the shift to online. According to the aforementioned McKinsey report, we have “vaulted five years forward in consumer and business adoption of digital in a matter of months.”
Grégory Boutté, chief client and digital officer for Kering (which owns Gucci and Saint Laurent, among other brands), spoke to the Business of Fashion in December, telling the title: “Our e-commerce revenue during the first half of 2020 went from 6 percent to 13 percent of overall retail revenues year-over-year. In North America we were as high as 26 percent e-commerce — so already ahead of the 20 percent McKinsey expected for 2025.” He noted that he expects these gains to normalize, given these numbers reflect the fact that the businesses brick-and-mortar stores were closed for large parts of the year, leaving buyers with no option but to shop online.

The future

Fashion’s recovery from the pandemic is set to be slow, with experts predicting a difficult year ahead for businesses. Trends seen during a year defined by crisis will not be left at 2021’s door, and they may permanently change the shape of the industry.
Some of these changes are positive and, when it comes to questions of inclusion and sustainability, long overdue. This year may have also accelerated fashion’s compulsion to look ahead in search of a brighter future. This is, after all, an industry filled with dreamers.

Louis Vuitton Spring-Summer 2021 collection presented in Shanghai

Louis Vuitton Spring-Summer 2021 collection presented in Shanghai Credit: Courtesy of Louis Vuitton
Bohan Qiu, founder of Shanghai-based creative and communication agency Boh Project, said he can already see more exuberant fashion displays emerging in China as the country returns to some semblance of normalcy. “I feel like people are actually going more vibrant, more experimental, more interesting rather than going more conservative,” he said via voice message. “And you can really see on the streets or at parties or at events in China, or at shopping malls, all the brands are displaying really colorful patterns, prints and embellishments. I feel like that’s really coming back, it’s like we’re celebrating.”
https://edition.cnn.com/style/article/2020-biggest-fashion-trends-reflect-a-world-in-crisis/index.html
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Forget actors, footballers are the new fashion icons

International footballers are worth millions on the pitch. Now, a new generation of players are becoming cultural figures beyond the game, and luxury fashion brands are signing them on to reach young consumers and build brand cachet.

Valentino last month partnered with Lyon footballer Memphis Depay in a content campaign that will be hosted on Valentino social platforms, in collaboration with Gaffer magazine, a niche publication blending fashion, football and culture. In November, Burberry launched a philanthropic partnership with Manchester United striker Marcus Rashford to support global youth charities. The announcement, featuring Rashford in a Burberry cape, highlighted his efforts to fight child food poverty alongside his sports acumen. Loewe became one of the first luxury brands to sign a female footballer when it released a campaign with US football captain Megan Rapinoe in January 2020 with a video in which she discussed the possibilities of change.

These campaigns underscore not just growing investment in football stars, but also a move beyond more surface-level endorsement to layered sponsorships that play on athletes’ interests. Fashion brands and athletes often work together to borrow from the others’ cultural cachet; in the US, NBA stars have long been associated with fashion campaigns and brand deals. Footballers, however, have been more reticent to show interests outside of their sport. But with five billion fans across the world, according to FIFA, football has bigger global resonance and reach than any other sport. Now, a network of talent and content agencies and brands are pivoting to work with a new wave of football talent to reach global customers, and are both following and updating the NBA blueprint to do so effectively.

“Athletes are taking greater control of their image and are much more involved in their personal brand build off the pitch,” says Kelly Hogarth, VP of strategic marketing and communications at Roc Nation Sports, the talent agency owned by rapper Jay Z, which has signed 19 footballers in the last five years including Rashford and Manchester City’s Kevin De Bruyne. “They possess strong engaged audiences across their social channels, which act as their biggest marketable tool to have their voice heard, and many have found that voice in recent years.”

Collaborations and campaigns built on shared interests and values between the brand and talent is key to reaching young people today, says Reda Lazram, brand director of content agency False 9 that often works with football talent to produce campaigns. “With the pandemic, brands have had to refocus more of their budget on content to inspire the youth of today to buy into their brand.”

Select talent based on personality

Memphis Depay is not only the captain of Lyon and player for the Netherlands national team, he is also a rapper, releasing his debut album in November. This multi-hyphenate status is appealing to brands wanting to build cultural equity, says Jordan Wise, co-founder and chief executive of Gaffer magazine and its content agency False 9, which focuses on emerging music and football talent. False 9 produced the Valentino and Depay campaign, which seeks to showcase the brand’s resort 2021 collection. “Memphis’s creative spark stretches beyond just being a footballer, down to the clothes he wears, the tracks he writes and the way he plays the game with a certain freedom.”

© Gaffer, Rafael Pavarotti/Burberry, Études, Filippo Fior/GoRunway.com

Image may contain: Marcus Rashford, Clothing, Apparel, Human, Person, Sleeve, Steven Bergwijn, Coat, and Overcoat

“There’s been this wave and momentum building whereby it’s great to see athletes celebrating their interests outside of work,” says Wise. “Brands have worked with certain partners for a long time. Now, they’re looking at ways in which they can change their approach to this younger audience and explore ways in which they can better connect with them.”

French luxury streetwear brand Études began collaborating with Serie A club Napoli player Tiemoué Bakayoko in 2019. Bakayoko loved the brand’s Spring/Summer 19 collection featuring his shirt number 14, and visited the studio for a fitting to meet the founders. The player, who has previously played for Chelsea, AC Milan and Monaco, has since become an investor and creative force within the brand in February of this year. This has brought the brand to a new audience, says founder and creative director Aurélian Arbet. “Etudes is very much involved in the fashion world, the art world. Working with someone with a large audience that is more connected to sports has opened us up to a whole new group of people,” he says.

Reaching more global consumers

It’s difficult to ignore the marketability of an athlete in modern culture and their ability to sell products via engaged social audiences, says Roc Nation Sports’s Hogarth. “If you analyse celebrity culture in Europe, you don’t get names much bigger than footballers in relation to their global reach. It’s guaranteed partner ROI.”

As trainer resale marketplace StockX expands in Europe, football talent is key to its community, says the company’s European director, Derek Morrison. StockX has worked with basketball stars (founder Dan Gilbert is also the owner of the Cleveland Cavaliers), but to reach the European market, it had to change tack. “We recognised that a lot of the equity we had in the States doesn’t leverage over into Europe, particularly the basketball relevance — there’s people in London that don’t know who LeBron James is,” Morrison says.

To reach young sneakerheads in Europe, StockX linked up with False 9 and Gaffer, rolling out a content series that challenges young football players to curate looks from a selection of StockX merch. Morrison is keen to continue this kind of activation that spotlights new talent and attaches StockX to multifaceted players.

“When it comes to their cultural influence, football in Europe and basketball in the US are very similar in terms of their ties to the audience, with similar influence, impact and importance,” Morrison says.

Emerging talent wins young audiences

Virgil Abloh tapped footballer Héctor Bellerín to walk the Spring/Summer 2020 show for Louis Vuitton men’s, and the relationship has continued since, says Ehsen Shah, founder and chief executive of B-Engaged, the sports marketing agency that represents Bellerín. The focus for Louis Vuitton and other B-Engaged clients is a younger fanbase. “We always have the issue where an old school football fan doesn’t get it, but we’re not trying to communicate to them,” Shah says, adding that the target market is 13 to 35 year olds who embrace sports culture in a way similar to US fans. “It’s a very different strategy.”

Emerging talent can be the best bet for luxury brands wanting to boost their reputation with a young consumer, says Sarah Willersdorf, global head of luxury at Boston Consulting Group, as it lays strong foundations when or if the talent blows up. “Many luxury brands have used PR and VIP teams to identify emerging talent and really get behind them early in their careers. And that pays off well for them,” she says.

Working with talent comes with risk. However, Hogarth believes this has reduced. “In recent years, footballers and athletes in general have taken a more sophisticated approach to their personal brand build,” she says. “There is a greater professional management, thus less element of risk from the perspective of the partner.”

The social media power of footballers is an important factor. False 9/Gaffer and B-Engaged both underline the importance of authenticity when brokering deals, to ensure the talent will be keen to share the campaign or project on their own channels.

“Brands are trying to engage a new wave of digital-savvy consumers thus it’s imperative that an ambassador has the ability to speak to these consumers with authenticity,” says Hogarth. “If you look at the level of engagement footballers have with their following on social media in particular, and how this spans across a range of age groups and demographics, they are the perfect vehicle to generate effective sales.”

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The Best Street Style From My Hometown Taipei Fashion Week Spring 2021

 

Image may contain Clothing Apparel Human Person Footwear Shoe Sleeve Long Sleeve Evening Dress Fashion and Gown Image may contain Clothing Apparel Suit Coat Overcoat Human Person Man Female and Sleeve

 

Image may contain Clothing Apparel Shorts Human Person Pedestrian Shoe Footwear City Urban Town and Building    Image may contain Clothing Apparel Shoe Footwear Human Person Pedestrian Sunglasses Accessories and Accessory

 

Image may contain Clothing Apparel Evening Dress Gown Robe Fashion Human Person and Female

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This Year, Music Videos Had a High-Fashion Revival

While music videos truly reached their height back in the ’90s and early 2000s, 2020 has been a banner year for the medium. It’s not to say music videos ever disappeared, per se—but the scale and flashiness of them has certainly decreased in the digital age, where TikTok, Instagram Reels, and other video mediums have diluted the power of a big video.

But this year, with big-stadium concerts put on pause and many live performances kept to a minimum, artists were left with new material but nowhere to showcase it—and many of them channelled all of their energy into traditional music videos again. Videos became a refreshed opportunity for artists to bust out a fashion moment and unleash their wildest imagination. And thank god for it—it kept us entertained!

One of the biggest and splashiest was Beyoncé’s visual album, Black Is King, which featured several different music videos—each equipped with high fashion. In “Already,” for instance, the singer sports a custom cow-print Burberry corset designed by Riccardo Tisci and a crescent-print bodysuit from Marine Serre. We also saw this incredible range of looks from Lady Gaga in Chromatica’s “911”, in which she declares a fashion emergency wearing surreal ensembles by Alexander McQueen, Diego Montoya, and more. And no list of 2020 music videos would be complete without discussing Cardi B and Megan Thee Stallion’s “WAP.” The bodycon looks by Nicolas Jebran and Mugler made the rap diva’s hit a visual feast. (Plus, who could forget that unexpected Kylie Jenner cameo in head-to-toe leopard print?).

It wasn’t just music’s finest leading ladies leading the style charge, either. Harry Styles continued to bring his fashion A-game. In his “Watermelon Sugar” video, he sports a groovy assortment of exciting menswear brands, including Gucci, and Bode. BTS also delivered the fashion drama in their “Dynamite” video, complete with a colorful (and coordinated) wardrobe.

Below, all that and more of this year’s most-stylish music videos.

“Already” — Beyoncé, Shatta Wale, Major Lazer

“XS” — Rina Sawayama

“Do It” — Chloe x Halle

“Midnight Sky” — Miley Cyrus

“Dynamite” — BTS

“WAP” — Cardi B feat. Megan Thee Stallion

“911” — Lady Gaga

“Hit Different” — SZA feat. Ty Dolla $ign

“TKN” — Rosalía and Travis Scott

“Therefore I Am” — Billie Eilish

“Watermelon Sugar” — Harry Styles

“How You Like That” — BLACKPINK

“Levitating” — Dua Lipa feat. DaBaby

“Yo Perreo Sola” — Bad Bunny

“Positions” — Ariana Grande

“Cardigan” — Taylor Swift

“Own It” — Rico Nasty

“La vita nuova” — Christine and the Queens

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THE BIGGEST FEUDS AND MOMENTS OF DRAMA ON BEAUTY YOUTUBE IN 2020

Not even a completely horrible year could stop the drama of beauty YouTube. The community that never sleeps wasn’t short on excitement in 2020, and from fights with literal children to some possible answers regarding the great Dramageddon saga, there was a lot to keep tabs on. In case you were busy living your life, or just trying to catch up on the last fight, here’s a recap of the biggest beauty YouTube feuds and drama of 2020.

 

BIGGEST BEAUTY YOUTUBE DRAMA OF 2020: NIKKIETUTORIALS AND TOO FACED COSMETICS

All the way back at the beginning of 2020, NikkieTutorials came out as transgender, revealing that she had made the decision to go public after someone had blackmailed her. She had said that with time, she was planning on sharing the news with followers, but as blackmailers had threatened to leak her story to the press, she ultimately decided to come forward much earlier.

The news was largely a cause for celebration among followers and other members of the industry, but Lisa Blandino, sister of Jerrod Blandino, the co-founder and chief creative officer of the beauty brand Too Faced, faced criticism after making transphobic remarks, Vox reported. After continued outcry on social media, the Too Faced founder announced that his sister was fired.

BIGGEST BEAUTY YOUTUBE DRAMA OF 2020: SHANE DAWSONS LEAVES BEAUTY YOUTUBE

Shane Dawson was among those who chose to leave the beauty YouTube community in 2020. In a tweet that he later deleted, Dawson announced that he was moving on, calling the beauty YouTube community “a circus” and saying that he would no longer participate in or address any of the controversy related to previous accusations from both Jeffree Star and Tati Westbrook that had accused James Charles of predatory behavior, Insider reported.

The timing of his departure was somewhat suspect, as only weeks prior, Dawson was called out for past behavior that was both racist and predatory in nature. As USA Today reports, a video of Dawson appearing to masturbate to a picture of a then 11-year-old Willow Smith was unearthed, prompting members of the Smith family, including Jada Pinkett, to respond.

BIGGEST BEAUTY YOUTUBE DRAMA OF 2020: DRAMAGEDDON 2

However, Dawson’s role in the saga wasn’t entirely finished, as Westbrook broke her silence on the matter. Nearly a year after accusations against Charles were made, Westbrook released a 40-minute video in which she claimed that both Star and Dawson had fed her misinformation on Charles.

In the video, she admits that she “allowed [herself] to be worked by Shane, Jeffree, and others.” She goes on to say, “I was foolish for believing them.” According to Westbrook, both Star and Dawson were unhappy “standing in his [Charles] shadow on YouTube anymore. I believe James Charles was gaining more followers and receiving more views and more press faster than anyone in the history on the platform and it’s also my opinion that Jeffrey and Shane needed James marginalized and out of the way for their November launch of the conspiracy palette along with Shane’s merch.”

BIGGEST BEAUTY YOUTUBE DRAMA OF 2020: KAMERON LESTER SHARES HIS EXPERIENCE WORKING WITH JEFFREE STAR AND SHANE DAWSON

Both Star and Dawson also faced criticism from beauty YouTuber, Kameron Lester, who claimed that the two had treated him like the “token Black kid.” In an Instagram video that was shared by Lester on June 10 — and has since been removed — he addressed his friendship with Star, saying, “I just felt like it was never a friendship, it was never a friendship in the beginning to start with, it was always just something like I was the kind of like the token Black kid.”

According to Lester, he felt that his relationship with Star had changed after he had refused to speak against Charles. Later, Lester was not cast in a Star campaign, a move which he attributed to his refusal to speak publicly against Charles. “I felt like he was trying to send the message in some way that I was replaceable as a Black boy. I felt like this was a game,” he said. “Even with Shane Dawson posting me on his platform [last week] — I was grateful, but I felt like it was kind of to silence me to be like ‘we’re gonna keep giving you breadcrumbs and hanging you by a string and manipulating you so you can stay quiet.’ I felt always silenced.”

BIGGEST BEAUTY YOUTUBE DRAMA OF 2020: MASON DISICK AND JEFFREE STAR

Going live on his TikTok in April 2020, 10-year-old Mason Disick was asked to name his favorite beauty YouTubers. Sharing his support for Charles, he called Star “spoiled af,” which apparently angered the YouTuber, as he later tweeted and deleted a response to the child’s comment, writing, “I had $500 in my bank account six years ago… Maybe he’s confused with his own privilege versus mine being self-made, hopefully his father can educate him soon!”

BIGGEST BEAUTY YOUTUBE DRAMA OF 2020: JAMES CHARLES AND MANNYMUA COMMENT ON CELEBRITY BEAUTY LINES

Both Charles and fellow beauty YouTuber, MannyMUA apologized after they made separate comments regarding the continued launch of celebrity cosmetic brands. The comments, which were made in response to the news that Alicia Keys was collaborating with e.l.f. Cosmetics, did not specifically name Keys, but fans speculated that the star was the subject, as the remarks were made mere hours after the news was announced.

“People who do not wear makeup should not be coming out with makeup brands but that’s just my opinion,” Charles wrote, while MannyMUA tweeted and deleted the comment, “Does anyone else get slightly irritated when celebs come out with entire makeup lines? especially when those celebs don’t even wear makeup… i’m like girl.”

The two later apologized and confirmed they were speaking about Keys. Charles would later share his thoughts on the launch of another celebrity beauty brand, Lauren Conrad Beauty. He again later apologized, attributing his comments to a bad day.

BIGGEST BEAUTY YOUTUBE DRAMA OF 2020: NIKKIETUTORIALS CALLS OUT PAT MCGRATH AND ELLEN DEGENERES

NikkieTutorials wasn’t shy about sharing her feelings this year, beginning with a comment that she no longer stanned Pat McGrath. Sharing a video tour of her makeup drawer, the YouTuber explained why Pat McGrath products were at the bottom of her makeup pile, saying, “Sometimes, when I don’t like a brand as much, I put another brand on top of it…Someone was very rude to me in my face once, and then I decided to un-stan.”

Only a week later, the YouTuber shared her experience with meeting Ellen Degeneres for the first time, saying, “Ellen is just such a different world…It was a huge honor to be on that stage with Ellen, but it wasn’t as nice as I thought.”

BIGGEST BEAUTY YOUTUBE DRAMA OF 2020: TATI WESTBROOK SUED FOR FRAUD

At the beginning of November, E! News reported that Westbrook and her husband were being sued for fraud by Clark Swanson, a former business partner that the couple had worked with on Halo Beauty, a vitamin line, which focused on supplements for your hair, nails, and skin.

As per the documents obtained by E!, Swanson has accused the couple of a breach of contract, gross negligence, and fraudulent inducement.

Westbrook’s attorney, Douglas Fuchs, issued a statement on the lawsuit to E!, saying, “Clark Swanson’s lawsuit is meritless… his absurd claim that Tati Westbrook granted him one-third of her name, image and likeness for all time in exchange for a modest initial capital contribution. Swanson’s claim is not only baseless, it is offensive and defies common sense. This is particularly true given that Swanson has received millions in profit distributions from Halo Beauty, almost exclusively due to the Westbrooks’ efforts. Tati and James will vigorously defend this lawsuit and are confident that the truth will come out and they will prevail.”

 

https://www.nylon.com/beauty/youtube-drama-2020

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THE MOST MEMORABLE MUSIC VIDEOS OF 2020

THE WEEKND FT. DOJA CAT – “IN YOUR EYES” REMIX

The Weeknd reached his apotheosis with After Hours, but it’s his video for the “In Your Eyes” remix that has really stayed with me. Directed by Sundance-winning animation wunderkind Jeron Braxton, the video is a surreal Rainbow Road-core, tech dystopia. Braxton’s signature disjointed bodies and cheeky critiques on consumption, police brutality and the surveillance state are littered throughout. Pulsing billboards simply advertise “M❤️NEY” while KKKPD cars burn into the night. The Weeknd grabs a can of liquid peyote from a soda dispenser, and facial recognition software immediately labels him a threatening Black male. It’s a new world order, but some things never change. Remember Braxton’s name, watch his work, and thank me later.

ARIANA GRANDE – “34+35”

Ariana Grande has and will always be a theatre kid at heart, and her best visuals are when she makes that known. Much like how she paid homage to the iconic teen film canon that raised her in her music video for “Thank u, next,” she presents a bimbo-fied version of women in STEM in “34 + 35,” a song that solely exists to spotlight her high sex drive. She teeters around on platform boots, decked out in a lab coat with a clipboard in hand, until she and her fellow scientists are changed into sex kitten Austin Powers fembots. More women in STEM, indeed!

“YO PERREO SOLA” – BAD BUNNY

In an alternate timeline, we would have been shaking our asses to “Yo Perreo Sola” in crowded, dimly lit parties all summer long. Even though that didn’t pan out, Bad Bunny still brought the party with the music video. The rapper is a visionary who’s constantly pushing boundaries, this time with some stunning big titty drag looks and total saturated euphoria.

“KYOTO” – PHOEBE BRIDGERS

Bridgers shot the entire video for “Kyoto” on a green screen and really went for full-throttle irreverence. She flies over the ocean, surfs the Japanese railway, and fights Godzilla. And duh, she does it all in her now-infamous skeleton suit. It’s a hyper-silly and totally charming take on the otherwise dull quarantine video genre.

 

SZA – “HIT DIFFERENT” FT. TY DOLLA $IGN

SZA takes this sultry bop to a junkyard for a low-key yet mesmerizing dance video that does, in fact, hit different.

RICO NASTY – “IPHONE”

In the video for her 100 gecs-produced track, Rico Nasty terrorizes screen after screen with chaotic avatars and an Instagram Face so uncanny valley, Jia Tolentino might write another essay about it.

ONEOHTRIX POINT NEVER – “I DON’T LOVE ME ANYMORE”

Oneohtrix Point Never’s glitchy prog-rock single got the karaoke treatment, with assistance from director Dasha Nekrasova. Featuring footage from How To with John Wilson videographer Leia Jospe, the out-of-context and tender clips of New York City’s debris and idiosyncrasies are full of heart, and make me ache to sing my heart out with my friends more than I already do.

ARCA – “NONBINARY”

Arca is the unofficial queen of the spooky avant-garde. “Nonbinary” naturally has its freak flag at full-mast, presenting us with eerie plastic surgeon visits and a cyber take on The Birth of Venus that without a doubt would’ve made Sandro Botticelli drop dead from a heart attack.

DOJA CAT – “SAY SO”

Doja Cat’s video for “Say So” is a glittery, candy-colored ’70s fantasy. There’s nothing self-serious here — just dialed-up flirtation and a sweet homage to the TikTok dance that made the track the hit it is.

RINA SAWAYAMA – “XS”

Rina Sawayama’s talent for crafting immaculate pop is one thing. She also has a good sense of humor. Thankfully, we get to see both in the video for “XS.” Sawayama transforms into an HGTV-adjacent host, shamelessly shilling toxic goo with promises of a youthful glow. She commits to the part, and it’s so fun to watch.

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‘THE FAMILY STONE’ IS THE ONLY WORTHY CHRISTMAS FILM

Family holiday films are a dime a dozen. From Love Actually to Home AloneChristmas With the Kranks to the recently released Happiest Season, family-oriented holiday fare has never been easier to come by — whether you like funny, lighthearted rom-coms or serious, thought-provoking dramas. But with each passing year, I’ve come to realize one important thing: I only ever really want to watch The Family Stone. In fact, I can say, in no uncertain terms, without an ounce of hesitation, The Family Stone is the pinnacle of Christmas cinema. And there’s never been a better time to explain why than today, its official 15 year anniversary.

 

I knew I’d love The Family Stone from its very first scene. Power-walking through a busy department store, Meredith (Sarah Jessica Parker, fresh off her multi-Golden Globe-winning stint on Sex and the City) answers a call from someone we presume to be her assistant and immediately informs them that there will be no days off in her line of work. “I don’t care if it’s the Friday before Christmas,” she exclaims, showing no hint of remorse. “She’ll have Monday off!”

It’s the perfect setup. A high-strung, big city career woman, Meredith is immediately positioned as the polar opposite of everyone in the titular Stone family — save for maybe Everett (Dermot Mulroney), the boyfriend that decides to bring her home for the holidays. While Everett seems genuinely excited for his family to meet the woman he plans to marry, it soon becomes clear that Meredith’s elite and worldly sense of propriety is at painful odds with the Stones’ more easygoing approach to life.

Within minutes of arriving at the Stone compound, Meredith has already been shamed for initiating a handshake rather than extending a hug and mocked over her refusal to share a bed with Everett in his childhood room. Most offended by Meredith’s general presence is Amy (Rachel McAdams), Everett’s sister, who had the unfortunate experience of going to dinner with the couple several months prior, where she was traumatized by Meredith’s “incredibly grotesque throat-clearing tic.” The tension between these two — as well as between Meredith and just about every other member of the family — drives the plot. But what makes The Family Stone so special is not its depiction of a girlfriend’s futile efforts to make her boyfriend’s family like her despite being the physical embodiment of everything they hate. No. The Family Stone’s true power lies in its depiction of a family that truly loves and cares for one another.

Most family holiday films revolve around dysfunctional familial units, focusing on strained relationships between parents and their children or sibling rivalries that never outgrew puberty. But in The Family Stone, director Thomas Bezucha offers an alternative: a fully-functioning, undeniably loving family whose sense of enviable normalcy is upended by the arrival of someone new. Not to say the Stones aren’t different — with five children, it’s almost impossible that they’d all turn out to be carbon-copies of one another — but their differences aren’t a source of conflict either. After all, this is the kind of family where the matriarch, Sybil (an incomparable Diane Keaton), can lovingly joke about her burnout son Ben’s (Luke Wilson) pot habit seconds after seriously telling him that smoking won’t be allowed inside the house this holiday season. Despite their dissimilarities, it’s apparent, at almost every turn, that the Stones love each other unconditionally, and no matter what, will always be there for each other.

Nowhere is this dynamic more prominent than in my favorite scene from the film: a Christmas Eve dinner, where a simple conversation about adoption turns into a much more complicated one about the viability of gay men as parents — and later, into a heated debate about whether parents should want gay children. The universal opinion of the forward-thinking Stones’ is that LGBTQ+ people should have access to everything straight people do; when Thad, the deaf, gay member of the Stone clan (played by actual deaf actor Tyrone Giordano), talks about finally being approved to adopt with his supportive partner, Patrick (Brian White), it’s obvious that his family couldn’t be more excited. Meredith, on the other hand, has some concerns. “Do you boys believe in nature versus nurture?” she inquires unironically. When they express confusion at her line of questioning, she wastes no time following up, “Well, I just mean…the gay thing.”

struggles to not offend with her clearly insulting words, implying that being gay is some sort of handicap before ill-advisedly comparing it to what Patrick must also feel as a Black man, the Stones all look on in horror, utterly flabbergasted at the gall it must take to say these things at what was intended to be a good-natured family dinner. Even Everett is forced to come to his brother’s defense, the first time during the trip that he didn’t automatically side with his difficult girlfriend.

By the time Meredith utters the unforgivable statement, “I just think any parent would want a normal child,” both Sybil and her husband Kelly (Craig T. Nelson) had reached their breaking points, simultaneously raising their voices to tell Meredith they had heard absolutely enough of her homophobic tirade. But it’s the next moment, when Sybil steps in to comfort her son, that resonates: “Hey, you,” she beckons while throwing a fork in Thad’s general direction to get his attention. “I love you, and you are more normal than any other asshole sitting at this table.” I remember watching this movie over a decade ago with my own mother, years before I would ever muster up the courage to come out to her (or anyone else), and wondering whether I’d be able to count on my own mom to defend me like that. (I later found out that, thankfully, I can.)

RACHEL MCADAMS, DIANE KEATON AND SARAH JESSICA PARKER20th Century Fox/Kobal/Shutterstock

It’s emotional moments like these that show The Family Stone’s heart — remember when Meredith surprises everyone with portraits of a pregnant Sybil? — but the 2005 film would be nothing without its silly beats too. Even the more risqué jokes go off without a hitch: when Meredith speaks exaggeratedly loud to Thad because he’s deaf, the joke is on her, not him. And in one of the most deliberately cringe-worthy scenes, Meredith tries to get everyone to guess the fourth word of her clue during a game of Charades. “I can’t believe you’re pointing at him,” Amy eventually chimes in, as Meredith’s finger ominously hangs in the air, aimed in Patrick’s general direction. Before long, it’s revealed that her clue was The Bride Wore Black; Patrick was the only Black person in the room. It’s a clever pun about race that doesn’t feel racist, offering solid proof that jokes can be made about controversial topics in ways that don’t offend. That the audience can never know for sure if Meredith was deliberately pointing at Patrick or had simply been caught in a rather unfortunate moment is one of the film’s greatest mysteries.

This deft blend of screwball comedy and heartfelt schmaltz makes The Family Stone an enduring holiday classic that only gets better with time. (I often wonder whether the critics who gave it middling reviews in 2005 have changed their tunes in the decade and a half since.) Smart, funny, and surprisingly sincere, it’s the cinematic equivalent of comfort food — it goes down like a warm glass of spiked eggnog. And as the film approaches its grand finale, with our two main love interests falling for each other’s siblings — Meredith lands with Ben, whose nonchalance proves to be the perfect complement for her anxiety-proneness, while Everett ends up with Julie (Claire Danes), Meredith’s much more agreeable sister — it’s miraculous how much one finds themselves rooting for these abnormal unions. The Family Stone’s refusal to bend to genre conventions forces viewers to reconsider everything we’ve been taught to expect from this genre. Just like its antiheroine, The Family Stone is a resilient piece of complicated and contradictory truths, determined to make you fall in love with it when you least expect it.

The Family Stone is available to stream on HBO Max.

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