FENTY SKIN’S FIRST CAMPAIGN VIDEO FEATURES LIL NAS X, A$AP ROCKY, AND MORE
After months of rumors and much-anticipation, the arrival of Rihanna’s Fenty Skincare collection is just days away. In true Rihanna fashion, she’s holding nothing back for the launch, and in a video peek at some of the first products, she brought along some famous faces, including Lil Nas X and A$ap Rocky, to help her celebrate.
Before the line’s official July 31 launch, Rihanna shared a video introducing fans to three of the products. A zoomed in shot of the goods — packaged in clear and purple bottles – feature items called Fat Water, aTonal Cleanser, and a purple bottle with no markings. There’s no word on whether these three will each be available come July 31, but the products aren’t the only thing worth getting excited about it.
The moment Fenty Beauty fans have been waiting for has arrived. After forever changing the world of makeup with Fenty Beauty’s line of inclusive foundations and dozens of must-have products, Rihanna is expanding into skincare with the launch of Fenty Skin.
It’s been a whirlwind few hours for Fenty fans, as rumors of a possibly imminent launch started when social media users spotted a newly verified Fenty Skin Twitter account. Thankfully, followers didn’t have to wait long for details, as the beauty mogul that apparently never sleeps later launched an official website for Fenty Skin on Tuesday, July 14, morning.
According to the newly created website, Fenty Skin will debut on July 31. However, fans can sign up through the website to get early access on July 29. Along with a newly unveiled Twitter account, the website also points to a Fenty Skin social media presence that spans TikTok and Instagram. So far, the accounts remain empty.
Only mere days stand between Fenty followers and the launch, but rumors of Rihanna’s skincare expansion have long been circulating. Initially filing a trademark for a skincare launch in 2019, Rihanna later hinted at the products in a more recent interview.
Speaking with British Vogue for its May 2020 issue, Rihanna shared her thoughts on what makes a successful skincare line. “Skincare, it’s the truth. It either works or it doesn’t. There’s nowhere to hide,” she said. The piece had also confirmed that Fenty Skin was in the works.
The interview didn’t include Rihanna touching on any possible products, but Page Six reported that Rihanna’s trademark filings had included “medicated and non-medicated skincare, soap, body care and personal care products (excluding color cosmetics, perfume and other fragrance-only products), and related accessories such as kits, tools and applicators.”
Rihanna’s return to music may remain an eternal mystery for now, but the star hasn’t shied away from sharing her beauty secrets. The Fenty Beauty founder returned to her role as YouTube MUA, creating a new tutorial that gives you the lowdown on wearing Fenty’s newly released Slip Shine Sheer Shiny Lipstick.
During the most enjoyable two minutes you’ll have this week, Rihanna walks viewers through two new shades from the launch. Beginning with a rosey mauve hue named Goji Gang, Rihanna explains that the product is intended to make lipstick application a breeze. She talks up the comfortable, lightweight formula, and then puckers up for a complete application of the color.
Taking a minute to admire her handiwork, she explains that the color can just be worn as is, and doesn’t necessarily need the addition of lip liner. “It looks a little glossy, but it has more pigment than a usual gloss,” she says of the product.
Moving on, she applies the shade Glazed, which she describes as a “perfect topper.” She compares the peach coloring to the brand’s universally flattering Gloss Bomb, saying, it can be used on top of any color, by itself, or with a liner.
Before declaring an official wrap on the tutorial, Rihanna notes her confidence that many Fenty fans will be wearing the product. And naturally, she sends you off with a few final poses in the finished look.
Announced back in May, the Slip Shine Lip Stick is available in ten shades, and features a super nourishing formula. Both shiny and sheer, the $22 product is available through Sephora and Fenty Beauty. The release follows other new products from Rihanna’s beauty brand, including the Cheeks Out Collection and the return of a limited-edition Body Lava Body Luminizer.
Enjoy the two minutes you can spend learning from Rihanna, below.