As we continue to move day to by and navigate through the unchartered waters that is COVID-19. One thing is clear, we’re all in this together (not to quote High School Musical). And as there is no definitive end date in sight to this pandemic, we’ve all had to adapt to new ways of living and being.

There have been some truly incredible pledges from big fashion brands, but to see an initiative direct from our home shores is another cause for gratitude and love. Local Australian fashion label Scanlan Theodore announced via Instagram they will be repurposing their factory in Fiji for the manufacture of personal protective equipment. The initiative will begin with gowns due to the high worldwide demand. The brand’s team are now sourcing the appropriate medical textiles to begin production immediately.

 

The future of the fashion industry is certainly unknown at this point, however it’s heartwarming to see so many fashion brands and labels unite and put their best foot forward in the fight against COVID-19.

Most recently we’ve seen Chanel announce it will work on the manufacture of surgical masks and protective blouses for France. Pyer Moss commit to the donation and manufacture of N95 face masks and Nitile Gloves for healthcare professionals in NYC. Burberry to supply the delivery of 100,000 surgical masks to the UK National Health Service, even working with researchers to develop a coronavirus vaccine. Hugo Boss, announced the manufacture of 180,000 medical face masks for public facilities. And then just this week, Tiffany & Co. who announced the donation of a staggering $1 million to organisations fighting against the coronavirus pandemic.

COVID-19 is significant and self-isolation is key. Stay informed with your health department’s latest recommendations and help out those in need wherever possible.

Stay safe, stay home.

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